Category: SEO

Missed opportunities: Here's a checklist to stay on track – Search Engine Land

Companies of all sizes can stumble when it comes to their online marketing. A big misconception is that the mistakes large companies make are different than the ones made at smaller companies. The truth is companies of all sizes make similar mistakes. Here are some common mistakes companies make and ways to avoid them. 1. Not tracking all marketing initiatives Believe it or not, this is more common than you think! In my experience, there are a couple of main reasons why companies don’t effectively track their online marketing initiatives. The first is pretty basic and it’s tracking implementation...

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Google rolling out more features for responsive search ads, adding 10 languages – Search Engine Land

Image: Google. Soon, advertisers will see ad copy suggestions when creating responsive search ads. Google continues to roll out its responsive search ads (RSA) — the ads that dynamically serve a combination of headlines and descriptions — and add new features. What’s new. This week, Google said it will be rolling out four reporting and feedback tools for RSAs. In the coming months, you’ll start to see suggested headlines and descriptions when creating new responsive search ads. This will roll out in English to start, with other languages following. In another effort make it easier to create RSAs in...

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Google Analytics admin emails sent to Search Console users in latest bug – Search Engine Land

Google began notifying some Google Analytics administrators about a bug in the automatic owner verification process between Google Analytics and Google Search Console late this week. Why you should care In yet another example of a bug causing privacy issues for tech users, Google said a bug caused the emails of Search Analytics administrators to be sent to people who added the administrator’s site to Search Console but had not been marked as owners. Jose Rivolta received an email (shared by Glenn Gabe of G-Squared Consulting and shown below) in which The Search Console Team said, “Between November 12,...

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Google to redirect old Search Console reports to new ones Dec. 13 – Search Engine Land

As we reported last month, Google is sunsetting some reports within the old Google Search Console. Google announced that many of these reports will redirect from the old to the new Google Search Console on December 13. What is changing? The old Google Search Console is somewhat redundant to the new Google Search Console, and Google wants to reduce duplicative efforts of maintaining two similar reports. Specifically the Search Analytics, Links to Your Site, Internal Links, Manual Actions, Mobile Usability and Index Status reports are all going to redirect to the new Google Search Console equivalents. For example, the...

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What we learned when Google deindexed our site for a day – Search Engine Land

Last Friday, Google mistakenly delisted Search Engine Land from its index and search results. That meant none of our pages showed up in Google search — none. Fortunately, we were able to get a response from Google on Friday morning. We were told that its “system misidentified the site as being hacked” and thus was mistakenly removed from the index. Google said it had caught and fixed the issue on its end early that morning, removing the hack classification. However, our site didn’t return to the index at around 5:30 p.m. that evening. The irony of a website dedicated...

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