Category: SEO

How Google will shift resources to media search and other tidbits from Gary Illyes' AMA on Reddit – Search Engine Land

Google webmaster trends analyst Gary Illyes, who has been with Google for over eight years working exclusively on search-related topics, participated in an AMA (ask me anything) on Reddit over the weekend. Over the course of the lengthy discussion thread, he covered everything from robots.txt to RankBrain to behavioral signals to image and video search. We’ll save you the trouble of sifting through it all by sharing all the important stuff here. Gary Illyes has done many AMAs with us at our SMX events in the past but we believe this is Gary’s first Reddit AMA. Google respects the robots.txt....

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Google Search Console goes live with new consolidated view – Search Engine Land

One day after Google said it would be consolidating the data within the Google Search Console’s performance report to the canonical URL, the company decided to start the preview of the consolidated data view on Thursday, a month or so earlier than they planned. If you login to Google Search Console and click on your performance report, you should see a message at the top that reads “Performance data is now based on canonical URLs.” There is another option to “Switch to old view.” Google posted the old view of the data will be available until April 10th. What it...

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Reboot your text ads with this toolkit evaluation – Search Engine Land

Over the past 18 months, we’ve gone from legacy ads to expanded text ads to newly expanded text ads to responsive search ads. Which ones work better? How should I transition? The “Text Ad Reboot” session at SMX West gave attendees a lot of information to consider to make your text ads work best for you. Embracing ad personalization: Use all the available tools Sean Murphy emphasized how the text ad reboot is all about personalization. All the power behind machine learning and artificial intelligence is helping advertisers to send individualized ad messages to users. This allows us to...

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Bing to publishers: Start using new Bing URL submission process for indexing now – Search Engine Land

Bing announced a new URL submission tool at SMX West 2019. Last week at SMX West, Bing announced it is now allowing webmasters, publishers and site owners to submit 10,000 URLs per day to its search engine for crawling and indexing. It was a 1,000x increase in the previous quota Bing had for this tool. But there is a reason for that increase, Bing said in the announcement “We believe that enabling this change will trigger a fundamental shift in the way that search engines, such as Bing, retrieve and are notified of new and updated content across the...

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Key considerations for achieving success on Amazon – Search Engine Land

Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd Bowman, senior director of Amazon and eRetail at Merkle, told the audience at SMX West in San Jose, California, last week. In the same session, Bryant Garvin, director of advertising at e-commerce brand partner Pattern, discussed many of these factors while stressing that sellers with adequate resources and capabilities shouldn’t be scared away by the necessary adaptations. Consideration factors unique to marketing on Amazon One of the biggest differences...

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