Category: SEO

How much is too much? Faceted navigation and SEO – Search Engine Land

On e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites normally offer a variety of filters (show a subset of products), sort orders (show products in different orders) and pagination (break long lists of products into multiple pages). From a search engine optimization (SEO) perspective, creating more pages that break out different aspects of products users might search on is generally a good thing. Offering more pages enables you to compete more effectively for the long-tail of search for your brand. These uniform resource locators (URLs) also make...

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Yelp asks Europe to take new antitrust action against Google – Search Engine Land

According to the Financial Times (paywall), Yelp has formally complained to the European Commission (EC) that Google “abused its dominance in local search” and is seeking a formal Statement of Objections (antitrust charges) against the company. The logic of the complaint is nearly identical to claims made against Google in the shopping search context: Google systematically favors “its own content,” minimizing that of competitors. The EC said when it brought the formal Statement in shopping search and subsequently fined Google roughly $2.7 billion that similar actions were possible. Google has denied it has abused its position and appealed the...

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Google steps up efforts to fight scams and fraud directed at SMBs – Search Engine Land

Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking improvements. Sometimes they try to charge for things that are free on Google. In the past, Google has done a number of things to try and stop this kind of fraud, including filing lawsuits. Now, it’s stepping up its efforts and has announced a new set of initiatives. The company is taking legal action against several entities. In addition, it can now better identify accounts tied to scammers and remove them. Google has also...

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Common mistakes and quick fixes to improve poky page speed – Search Engine Land

There are multiple reasons to improve how quickly your web pages load. One of them is page abandonment. If your pages load slowly and customers leave before seeing your services, how will you grow a business and be successful? A recent Google study shows that 53 percent of mobile site visitors will abandon a website if it takes more than three seconds to load. Of added importance to search engine optimization specialists (SEOs) is that page load speed is currently a ranking factor on desktop search and mobile page load speed will also become a ranking factor in July...

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Beating remarketing addiction and testing for incremental value using Google Analytics – Search Engine Land

Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it enables marketers to easily improve their return on advertising spend (ROAS) numbers. But is it really money well spent? Recently, we performed an audit for a multinational retailer with a specific concern: improving new customer growth. Things developed nicely, there were no performance issues and ROAS more than doubled as spend increased slightly. But digging a little deeper, we noticed something interesting. Remarketing lists for search audiences (RLSA) traffic had spiked and retargeted website visitors accounted for half of all sales. That wasn’t all. While ROAS...

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