Category: SEO

Google's Aug. 1 core algorithm update: Who did it impact, and how much? – Search Engine Land

The Google search algorithm update from August 1 is now fully rolled out, and here is what we know about the update, who we think was impacted and some of the analysis of what, if any, actions you may want to consider taking if you were negatively impacted. In summary, Google is calling this a broad, global, core update, but based on much of the analysis done thus far, there seems to be a focus on health and medical sites and YMYL Your Money Your Life sites. But many sites besides those were impacted by the update. Google is...

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Google extends added character benefits of Responsive Search Ads to text ads – Search Engine Land

You get an extra headline! And you get an extra headline! Oh, and you get a longer description, too. Google will start rolling out its responsive search ads to more accounts in English, French, German and Spanish starting in September. Responsive text ads can display with three headlines and two descriptions with up to 90 characters each. In the meantime, the company is extending the added real estate benefits of these longer units to existing text ads. Starting at the end of this month, advertisers will be able to add a third headline and a second description as long...

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Google's August core search algorithm update is now fully rolled out – Search Engine Land

Google has just confirmed that the core search algorithm update that began rolling out a week ago has now finished fully rolling out. Google search liaison Danny Sullivan said on Twitter, “It’s done” when I asked him if the rollout was complete. Danny did add that if we are seeing other changes, “We always have changes that happen, both broad and more specific.” This is because some of the tracking tools are seeing more fluctuations today, and if they are unrelated to this update, the question is what they can be attributed to. Here is Danny’s tweet: It's done. That...

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The ultimate guide to using Bing Webmaster Tools – Part 1 – Search Engine Land

If you are a website owner, you’ve invested a lot of time and resources to create your site. Once it’s become active, you want everyone to see and find your site when they search on Bing. There is no cost to be added to our search results. Bing explores the internet with a crawler to find web pages and includes them in our search index. While Bing crawls billions of pages each day, the internet is constantly growing, so our crawlers are always hard at work looking for new content to add to our index. To help webmasters get...

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Google Ads account admins can require multi-factor authentication for all users – Search Engine Land

Some Google Ads accounts have several users logging in at any given time. Now account owners can ensure every one of those users has enabled 2-Step Verification. Administrative-level users of Google Ads accounts can now implement an authentication policy for all users who have access to the account. Google announced Monday that the feature is rolling out now. When the feature is enabled, users must have their own Google accounts enrolled in 2-Step Verification in order to log in to the Google Ads account. It provides a second layer of authentication for added protection against hackers. If an account...

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