Category: SEO

Bing Ads changes when conversions are reported – Search Engine Land

Bing Ads is switching the time at which a conversion is reported as having occurred, the company announced last week. Conversions now get reported as having happened when a user clicked on an ad that led to a conversion — rather than at the day and time when the conversion is completed. Likewise, assists are reported based on when a user clicked on the ad that contributed to a conversion. How it works. As an example, Bing Ads presents this scenario: Day 1: A user clicks on your ad (keyword 1) and browses through your website to see if...

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Apple search ads expected to generate $2 billion in revenue by 2020 – Search Engine Land

Apple search ads are likely to generate $2 billion in revenue for the company in 2020, reports Apple Insider. Based on information seen by a Bernstein research analyst, the report says Apple’s search ads are expected to bring in $500 million this year, with revenues quadrupling in the next two years. Why app marketers should care Apple search ads for the App Store help drive app discovery and installs for app marketers, giving advertisers the ability to set daily or total campaign budgets based on keyword search terms. Since launching the ad units in the U.S. in September 2016,...

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Implementing full-scale cross-channel attribution for enterprise companies – Search Engine Land

Attribution is a pain point for companies of all shapes and sizes. There are so many options; so many decisions to be made, and there are no clear rules or parameters to guide you. There are no rules in the sense that there aren’t clear outlines for how to do attribution “correctly” because attribution can be used in different forms to solve different problems. In this post, we’ll talk about some best practices and how to make your attribution model work for you. Why does attribution have a bad rap? Before we get into the meat of this post,...

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Some large search budgets are moving to Amazon, say agency executives – Search Engine Land

A CNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon. Two executives said some advertisers that sell on Amazon are moving 50 percent or more of their search budgets to Amazon. Why you should care Over the past few years, Amazon has been steadily building up a sizeable ad business. Last quarter Amazon reported roughly $2 billion in advertising sales, an increase of 129 percent year over year. That’s still dwarfed compared to Google’s nearly $23 billion in ad revenues last quarter. But looking across the digital advertising...

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Voice search isn't the next big disruptor, conversational AI is – Search Engine Land

Within the search marketing space, there has been a lot of talk about voice search. Many are projecting voice search as the next big thing  – in fact, as the next marketplace disruptor. But the truth is, voice search probably isn’t going to be the next big thing. Yes, voice search is disrupting text-based searches, and this is causing a few raised eyebrows. However, voice is only a small part of the disruption that’s happening today. I agree with the dissenting points of view that voice search isn’t the next big disrupter; because I believe that conversational AI is....

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