Category: SEO

Apple Maps takes a step in the right direction – Search Engine Land

Over the years, Apple Maps has been widely regarded as a follower to Google Maps. It has never shaken its reputation as being an underwhelming tool beginning with a 2012 rollout that was so riddled with mistakes Tim Cook was forced to issue an apology for launching such a low-quality product: At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing...

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Ask the SMXpert – Optimizing for voice search & virtual assistants – Search Engine Land

The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Optimizing for Voice Search & Virtual Assistants session with Upasna Gautam from Ziff Davis. Question: How much of an impact will homonyms, accents, and stressed words have in voice search? Upasna: The automatic speech recognition capabilities of the voice search system have become intelligent enough to understand accents, dialects, and stressed words, as well as decipher context of homonyms. Google Assistant Group Product Manager Brad Abrams recently discussed this in the Voicebot Podcast, as he highlights (17:00 mark)...

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Chrome starts telling users HTTP sites are not secure – Search Engine Land

As you expected, Chrome, Google’s popular browser, will start marking HTTP sites as not secure beginning tomorrow. On July 24, 2018, Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change, and it is now going live tomorrow. Instead of the small “i” icon for HTTP URLs, Chrome will add a “Not secure” label of text to that. Here is what it looks like today before users upgrade to Chrome 68. Note, most of those who download Chrome are set for automatic browser updates and thus...

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Stone Temple Consulting has been acquired by Perficient – Search Engine Land

Stone Temple Consulting, the Boston-based SEM firm managed by Eric Enge, has agreed to be acquired by St. Louis-based Perficient.  Perficient is a digital consulting firm with revenues of upwards of $480 million based on 2016 data. Stone Temple Consulting has $9 million annual revenue, according to the press release issued at the time of this announcement. Perficient is a publicly traded company on NASDAQ. Terms of the deal have not been disclosed. Perficient said in the announcement that it expects the acquisition to be accretive to (increase its) earnings per share immediately. Many of you know Eric Enge. He is a...

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Ask an SMXpert – Google Tag Manager – Search Engine Land

The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX London. Today’s Q&A is from the Google Tag Manager Can do WHAT session with Stephanie Wallace and Tom Bennet. Tom Bennet Question:  What are the top five key benefits of using Google Tag Manager (GTM)? Tom:  Here are my top five: Reduced dependency on dev resource. Deploying your marketing tags and pixels with GTM typically means that far fewer on-page code changes are required to iterate on your tracking and reporting setup. Once the container snippet is present on every page of your website,...

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