Category: SEO

Google redesigns the Assistant for touch and digital transactions – Search Engine Land

Much of the discussion surrounding Google Assistant is focused on Google Home. But the Assistant is far more widely distributed on smartphones. Richer user interface on smartphones and displays On Wednesday, Google is announcing a redesign of the Assistant that makes the experience on smartphones, especially Android, more touch-friendly and visually interactive: The new design combines the best of text and talk on your phone, giving you the relevant information right when you need it. Just ask your Google Assistant for something on your phone, and then you can interact with images, sliders and buttons to get the help...

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Google now builds its own AMP stories for search – Search Engine Land

Google is now using artificial intelligence to “intelligently construct” AMP stories for search. These new AMP stories appear in knowledge panels in search results for actors, athletes, musicians and other famous people. Google said on Monday, “Starting today with stories about notable people — like celebrities and athletes — providing a glimpse into facts and important moments from their lives in a rich, visual format. This format lets you easily tap to the articles for more information and provides a new way to discover content from the web.” The issue is, when I try this on mobile Safari or...

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How Google's March, April and August updates might fit together – Search Engine Land

It’s been an interesting year in Google-land, with a number of large updates, including those in March, April and August. Many have written at length and shared related data about all of these updates. In today’s post, I’ll cover in depth one aspect of the August update that hasn’t received much attention: brand authority. I believe that one significant component of what Google did with the August update — increasing rankings for sites with general brand authority — was an adjustment to the impact of the March and April updates. To be clear, the August update clearly had many...

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Link building in the age of content skeptics – Search Engine Land

When Google appeared on the scene two decades ago, it quickly outshone popular search engines such as AltaVista, Infoseek and Lycos for two primary reasons. First, most search services were caught up in what would prove to be a fatal fad: turning their home pages into a “portal” for the internet while neglecting their core function of providing the best search experience possible. Second, and perhaps more important, Google pioneered the concept of using links as a powerful means of evaluating the quality of web pages through its PageRank algorithm. The idea was both elegant and relatively simple: links...

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Google confirms 'small' search ranking algorithm update this past week – Search Engine Land

Google has confirmed today that it made a “small” algorithm update to its search ranking system this past week. Danny Sullivan from Google said on Twitter “We haven’t had a major update of that nature, but we did have a smaller one this week.” Here is the tweet: Our core algorithm is updated all the time. For major updates, we'll continue to share about those on @searchliaison, as we have been. We haven't had a major update of that nature, but we did have a smaller one this week. — Danny Sullivan (@dannysullivan) September 29, 2018 There was some...

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