Category: SEO

Year in Review: Top 10 expert PPC columns of 2018 – Search Engine Land

Keeping up with new releases, PPC experts shared their advice and expertise to help the larger search marketing community find ways to manage campaigns with the nuances of match types and more this past year. Here’s a look at the 10 most read paid search columns of 2018. If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table by John E Lincoln published on Sept. 21 Are you ready for the attribution changes coming to Google AdWords? by Mona Elesseily published on March 1. 5 things Google Ads can now do automatically by Frederick...

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Can searchers tell the difference between ads and free listings? Google engineer says 'yes' – Search Engine Land

Google has made numerous design and layout changes to their search ads over the years, prompting a grumbling from the search community that the changes were done to confuse searchers into thinking search ads are the same as the organic search results. But Paul Haahr, a senior Google engineer, said on Twitter Sunday that, based on his information, searchers can differentiate between the search ads and organic free listings just fine. Where is this coming from? Haahre was asked about an article on Medium that said, “More than 50 percent of people between the ages of 18–34 can’t differentiate...

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SEO Year In Review: 2018 saw Google updates and a focus on mobile – Search Engine Land

So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google’s management team, mobile first indexing and all the changes with Google Search Console. In addition, Google local, Google My Business and maps related changes were very active this year. The reliance on structured data within Google search and the pullback on personalization features, shows signs of where Google is headed with rankings. Let’s not forget the huge shifts in voice search with Google Assistant and other devices, including big Google user interface changes this year. And Bing wasn’t...

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Remarketing tactics can mitigate post-holiday waste, here's how – Search Engine Land

‘Twas the week before the holidays when all through the ‘nets,All the Search practitioners were bustling, executing and optimizing big bets.The campaigns were strategized from past data with care,In hopes that a 15X ROAS soon would be there.All the audiences were curated, segmented, aligned;But what happens post-holiday? It’s back to the grind.Remarketing campaigns are now bloated, full of unqualified users,Define your post-holiday tactics; Don’t waste money on ROI-losers. There’s no place like SERPs for the holidays. B2C and e-comm spaces are chock-full of competition. Strategies and tactics are cutthroat and quarters in the making. Yet, time and time again...

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Automate your in-market audience bidding with this Google Ads script – Search Engine Land

If you’re out of the loop (or new to the biz – welcome!), in-market audiences are a relatively new addition to the paid search world. As the name suggests, they are audiences that Google/Bing deem to be in the market for a certain product, based on intent signals from their browsing history. In a nutshell, in-market audiences are probably more likely to convert than your average user. There’s a huge selection of categories, with more to come. And generally, it works pretty well. Add a couple in a campaign with a 0% bid modifier, collect data on how they...

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